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All Aboard the Pink Flight
By Kyle Buchanan (Advocate.com , 29/2/2008)
Pink. It's a color I associate with martinis, Hello Kitty, and Legally Blonde, but not an airplane. But then, as I step into the pre-party for the Air New Zealand trip known as the Pink Flight, I notice that there are a lot of things about this flight that you don't normally associate with air travel. After all, on what other plane ride would comedian Kathy Griffin be my flight's host, or a roster of drag queens serve as flight attendants?
"Air New Zealand is used to doing things differently, as you can see by tonight," says Jodi Miller, who handles marketing for the airline. She gestures to the party going on around us in what would normally be a quiet gate at the San Francisco airport. It's the sort of scene you'd normally see in a gay club -- a crowd of good-looking men, a well-stocked bar, drag queens milling about -- and that's exactly the intent. Air New Zealand hopes to capture a piece of the lucrative gay travel market.
Conceived by an Air New Zealand crew member, the inaugural Pink Flight took off last year from Auckland to Sydney. "We thought, well, that was pretty good -- but what about San Francisco to Sydney?" says Miller. Expanding on the concept to fill a 13-hour plane ride, Miller has put together a flight plan that could make even the characters from Priscilla, Queen of the Desert seem butch. In addition to Kathy and the drag queens, there are feather boas, an in-flight movie menu that promises a full assortment of gay classics, and a pink gift bag -- modeled after a 1950s bowling bag -- stuffed with skin products and pom-poms (…)
All Aboard the Pink Flight
By Kyle Buchanan (Advocate.com , 29/2/2008)
Pink. It's a color I associate with martinis, Hello Kitty, and Legally Blonde, but not an airplane. But then, as I step into the pre-party for the Air New Zealand trip known as the Pink Flight, I notice that there are a lot of things about this flight that you don't normally associate with air travel. After all, on what other plane ride would comedian Kathy Griffin be my flight's host, or a roster of drag queens serve as flight attendants?
"Air New Zealand is used to doing things differently, as you can see by tonight," says Jodi Miller, who handles marketing for the airline. She gestures to the party going on around us in what would normally be a quiet gate at the San Francisco airport. It's the sort of scene you'd normally see in a gay club -- a crowd of good-looking men, a well-stocked bar, drag queens milling about -- and that's exactly the intent. Air New Zealand hopes to capture a piece of the lucrative gay travel market.
Conceived by an Air New Zealand crew member, the inaugural Pink Flight took off last year from Auckland to Sydney. "We thought, well, that was pretty good -- but what about San Francisco to Sydney?" says Miller. Expanding on the concept to fill a 13-hour plane ride, Miller has put together a flight plan that could make even the characters from Priscilla, Queen of the Desert seem butch. In addition to Kathy and the drag queens, there are feather boas, an in-flight movie menu that promises a full assortment of gay classics, and a pink gift bag -- modeled after a 1950s bowling bag -- stuffed with skin products and pom-poms (…)
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